I can't say enough good things about Lancome's Hypnose mascara. It was the product I had in mind when I created my "Best of the Best: Brookelyn's Favorite Things" series, since I've worn this mascara since I was in high school. High school, people. I'm guessing around 9 years of near-daily wear. I had a brief flirtation with Maybelline's "The Falsies," and while it's a good drugstore mascara, nothing compares to this baby, and it's worth every penny. I love how buildable it is- one coat is perfect for day to day wear, two coats amps up the volume and is great for a dinner date, and three coats is all-out glamour. I'm not one of those people who likes to keep around multiple types of mascara for different occaisions, since mascara needs to be replaced pretty frequently. This one adds length and volume, doesn't clump or flake, and lasts all day. While it requires makeup remover, it's not difficult to remove at the end of the day, either, although, to give you a heads up, the waterproof version takes some scrubbing and/or Koh Gen Do's cleansing water, so I tend to stick to the original formula. (Side note: while the waterproof version of hypnose is great for a waterproof formula, I really like the non-waterproof version a lot better, mostly because it provides more volume.)
Seriously, people, I just wrote an embarrassingly long paragraph about mascara, so it's got to be good. You can buy it here.